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Managerial postalgia: projecting a golden future

Ybema, Sierk - In: Journal of Managerial Psychology 19 (2004) 8, pp. 825-841

This article seeks to further understand the significance of “organizational nostalgia” for processes of organizational … change and to develop the mirror concept “managerial postalgia”. If nostalgia is a longing for a paradisical past, postalgia … nostalgia and by analyzing ethnographic studies that provide empirical support to substantiate the analogy. It is argued that …

Persistent link: https://www.econbiz.de/10014887898

Regional market segments of China: opportunities and barriers in a big emerging market

Cui, Geng; Liu, Qiming - In: Journal of Consumer Marketing 17 (2000) 1, pp. 55-72

As one of the big emerging markets, China’s enormous population and rapid increase in consumer spending have attracted many multinational corporations (MNCs). Meanwhile, the misconception of China as a homogeneous market often leads to difficulties in assessing market demand and enacting...

Persistent link: https://www.econbiz.de/10014848219

Selling home entertainment on the Internet: an overview of a dynamic marketplace

McQuitty, Shaun; Peterson, Robin T. - In: Journal of Consumer Marketing 17 (2000) 3, pp. 233-248

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the...

Persistent link: https://www.econbiz.de/10014848228

Asian‐American consumers as a unique market segment: fact or fallacy?

Kaufman‐Scarborough, Carol - In: Journal of Consumer Marketing 17 (2000) 3, pp. 249-262

The Asian‐American consumer group is thought to be the fastest‐growing market in the USA. Asian‐Americans are thought to be well‐educated, generally affluent, and geographically concentrated. However, significant cultural and language differences among Asian subgroups are often...

Persistent link: https://www.econbiz.de/10014848229

Misplaced marketing Read Homer Simpson’s lips: “Don’t do drugs!”

Curran, Catharine M.; Richards, Jef I. - In: Journal of Consumer Marketing 17 (2000) 4, pp. 287-289

Questions the US Government’s (Office of National Drug Control Policy) legislation which encouraged broadcasters to run anti‐drug story lines in their programmes. By doing so, the broadcasters were allowed to reduce the number of legally required obligations to run anti‐drug commercials....

Persistent link: https://www.econbiz.de/10014848230

Urban legends: diffusion processes and the exchange of resources

Todd Donavan, D.; Mowen, John C.; Chakraborty, Goutam - In: Journal of Consumer Marketing 18 (2001) 6, pp. 521-533

In this research urban legends are viewed as diffusing through the consumer environment as part of a resource exchange process. Using the 3M model to develop categories of analysis, a content analysis of 100 urban legends was conducted. Three categories of variables were coded: the resource...

Persistent link: https://www.econbiz.de/10014848272

Customer loyalty and customer loyalty programs

Uncles, Mark D.; Dowling, Grahame R.; Hammond, Kathy - In: Journal of Consumer Marketing 20 (2003) 4, pp. 294-316

Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in...

Persistent link: https://www.econbiz.de/10014848335

Public privacy and politics

Curran, Catharine M.; Richards, Jef I. - In: Journal of Consumer Marketing 21 (2004) 1, pp. 7-9

Invasion of privacy is a serious, and sometimes frightening, concept for many people. It can evoke images of big brother, in the form of big business, knowing your most intimate secrets and even selling those secrets to others. Laws to guard against these personal violations have been slow in...

Persistent link: https://www.econbiz.de/10014848367

Shop ′til you drop: tales from a physically challenged shopper

Felker Kaufman, Carol - In: Journal of Consumer Marketing 12 (1995) 3, pp. 39-55

Consumer behavior is the behavior of people – at home, in the store, on the street – just about everywhere people are thinking about, purchasing, using and being satisfied or dissatisfied with their products. Consumer researchers have captured the experiences and perceptions of such real...

Persistent link: https://www.econbiz.de/10014849122

Understanding brand equity for successful brand extension

Pitta, Dennis A.; Prevel Katsanis, Lea - In: Journal of Consumer Marketing 12 (1995) 4, pp. 51-64

The turbulent 1990s typified by increased product development and marketing costs as well as increasing international competition, focussed marketing managers on cost‐saving tactics to increase competitiveness. One of the most important effects was to make brand extensions more compelling and...

Persistent link: https://www.econbiz.de/10014849127

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