Focuses on “bad” advertising commercials and asserts that such advertising is not because of a lack of creativity …, entertainment value or money for production. Bad advertising is often because advertising creators fail to focus on potential end …

Purpose – The purpose of this paper is to review the issues regarding direct‐to‐consumer advertising that have been … to direct‐to‐consumer advertising. Findings – Direct‐to‐consumer advertising is expressly permitted in only two developed … not the advertising provides a public health benefit. Originality/value – The debate over direct‐to‐consumer advertising …

markets. Offers a corporate advertising example to demonstrate the practical significance of investigating links among birth …

Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of … effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage …

advertising as well as to create new products, extend a product line, and to reposition an existing product. This paper provides …

advertising themes across cultures. Results revealed that “connected appeals” were used more in PRC advertising, while “separated … appeals” were used more in US advertising. Target audiences and product types were found to moderate the cultural effect. The …