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Marketing to postmodern consumers: introducing the internet chameleon
Simmons, Geoff - In: European Journal of Marketing 42 (2008) 3/4, pp. 299-310
Purpose – The purpose of this paper is twofold. First, to provide an overview of postmodern marketing in the consumer context, integrating the relevant literature around two contrary arguments. Second, it seeks to reveal the potential of the internet as a marketing tool that can address the...
Persistent link: https://www.econbiz.de/10014722475
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Benvenuto internet! Let's drink to its uses
In: Strategic Direction 26 (2010) 4, pp. 11-13
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010482
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Electronic marketing, the new kid on the block
Harridge‐March, Sally - In: Marketing Intelligence & Planning 22 (2004) 3, pp. 297-309
During the last decade, many organisations have developed some form of Internet presence. This paper considers electronic marketing, the latest type of marketing, using the familiar framework of the seven Ps of marketing – product, price, promotion, place (distribution), process, physical...
Persistent link: https://www.econbiz.de/10014945915
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Internet‐enabled technology in knowledge‐intensive business services
McCole, Patrick; Ramsey, Elaine - In: Marketing Intelligence & Planning 22 (2004) 7, pp. 761-779
This article reports a study of e‐business adoption among SMEs in the knowledge‐intensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internet‐based...
Persistent link: https://www.econbiz.de/10014945942
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The empowered customer and the digital myopia
Constantinides, Efthymios - In: Business Strategy Series 9 (2008) 5, pp. 215-223
Purpose – Various developments in the marketing terrain in combination with the emergence of a new breed of information and communication technologies have been constantly transforming market dynamics and customer behavior over the last two decades. The purpose of this article is to explain...
Persistent link: https://www.econbiz.de/10014689341
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Responses from a Corporate Mail Survey:Effects of Charitable Contributions and Personalization
Wu, Bob T.; Petroshius, Susan M.; Crocker, Kenneth E.; … - In: American Journal of Business 9 (1994) 1, pp. 1-1
The effects of the manipulation of a promised contribution to a university and the personalization of a cover letter on … the promised contribution to a university and personalization increased response rate and response speed of returns. The … influence of the manipulated variables on response quality was mixed. Specifically, only personalization was shown to influence …
Persistent link: https://www.econbiz.de/10014668096
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Export promotion organization emergence and development: a call to research
Gillespie, Kate; Riddle, Liesl - In: International Marketing Review 21 (2004) 4/5, pp. 462-473
Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper is presented as a call for further...
Persistent link: https://www.econbiz.de/10014827288
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Conference report 2006 KMWorld Conference Review
Chatzkel, Jay - In: Journal of Knowledge Management 11 (2007) 4, pp. 159-166
Purpose – The purpose of this article is to discuss the annual KMWorld Conference that took place October 31 through November 2, 2006 in San Jose, California. Design/methodology/approach – The paper examines the conference presentations that indicated that knowledge management may be at the...
Persistent link: https://www.econbiz.de/10014879820
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Social reading and the creation of customer loyalty clubs or communities to improve communication with our users and reduce costs in marketing and advertising
Romero, Nuria - In: The Bottom Line 25 (2012) 2, pp. 63-67
digitization of texts and the rising popularity of e‐readers. In essence, social reading consists of sharing recommendations, dates …
Persistent link: https://www.econbiz.de/10014686333
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Employees of the future beware
Linacre, Simon - In: Human Resource Management International Digest 24 (2016) 3, pp. 32-34
recommendations; and there are even virtual badges and other accreditations that can be pinned to the virtual chest of any applicant …
Persistent link: https://www.econbiz.de/10014753620