Deals with the manager and the organization from the point of view of personal counselling of managers. Sharpens the different perspectives from which organizational counsellors may view the work of counselling, perspectives that are apt to lead to conflicts of perception between helping the...

Purpose – This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market. Design/methodology/approach – The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current...

Despite research spanning a 20‐year period (from 1950 to 1970), Ray L. Birdwhistell’s work on body language and theory of kinesics has been recorded only in occasional papers. Birdwhistell defined kinesics as “the study of body‐motion as related to the non‐verbal aspects of...

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through...

This article is concerned with a specific market niche composed of very small, and small enterprises (SE) providing access to satellite television channels directly to an individual’s home (DTH). It focuses on the role within that niche of a specific segment providing products which are...

Culture heavily influences a society′s innovative capacity. Most studies place that proportion influenced by culture at between 30 and 50 per cent. What causes the remainder? Discusses differences in innovative capacity between culturally similar countries – the Anglo‐American Cluster –...

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is dramatically transforming communication and marketing models; it is providing marketers with a new set of capabilities.”...

Lobbying of politicians by business and other organisations has spread across the Atlantic and is now working strongly in Brussels. With the recent expansion of the European Union (EU) to 25 member states, the number of lobbyists in Brussels will soon equal those in Washington. The expansion of...

This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact on the way public relations (PR) campaigns are planned and evaluated. The power of PR has been recognised, and PR has...

Purpose – While focusing on the renowned bases of social power put forth by French and Raven in 1959, this paper aims to address the history and future of this taxonomy within organizational settings. Topics include the evolution of the power taxonomy, the power/interaction model, and matters...