Deals with the manager and the organization from the point of view of personal counselling of managers. Sharpens the different perspectives from which organizational counsellors may view the work of counselling, perspectives that are apt to lead to conflicts of perception between helping the...

This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact on the way public relations (PR) campaigns are planned and evaluated. The power of PR has been recognised, and PR has...

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is dramatically transforming communication and marketing models; it is providing marketers with a new set of capabilities.”...

Lobbying of politicians by business and other organisations has spread across the Atlantic and is now working strongly in Brussels. With the recent expansion of the European Union (EU) to 25 member states, the number of lobbyists in Brussels will soon equal those in Washington. The expansion of...

Purpose – While focusing on the renowned bases of social power put forth by French and Raven in 1959, this paper aims to address the history and future of this taxonomy within organizational settings. Topics include the evolution of the power taxonomy, the power/interaction model, and matters...

Purpose – This article seeks to depict the pivotal role Hugo Munsterberg, the great pioneer in industrial psychology, played in the lives of his students, some of whom were feminists regardless of his own chauvinistic opinions. The article aims to examine the contributions made by Mary...

Wine consumption in Australia has increased rapidly over the past decade with a subsequent increase in wine sales within restaurants. From a marketing perspective, however, few studies have been conducted into the links between wine consumption and the occasions on which wine is consumed. This...

This article is concerned with a specific market niche composed of very small, and small enterprises (SE) providing access to satellite television channels directly to an individual’s home (DTH). It focuses on the role within that niche of a specific segment providing products which are...

Purpose – This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market. Design/methodology/approach – The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current...

Despite research spanning a 20‐year period (from 1950 to 1970), Ray L. Birdwhistell’s work on body language and theory of kinesics has been recorded only in occasional papers. Birdwhistell defined kinesics as “the study of body‐motion as related to the non‐verbal aspects of...