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Pricing for boom or bust: smart moves for maximum flexibility

Docters, Rob; Reopel, Mike; Sun, Jeanne‐Mey; Tanny, Steve - In: Journal of Business Strategy 25 (2004) 1, pp. 39-44

need not be seen as a giant sucking sound, eliminating all of a company’s pricing power. Through astute use of strategies … such as the ones discussed in this article, many companies can continue to raise prices. The authors discuss such pricing …

Persistent link: https://www.econbiz.de/10014844956

Brute force or stealthy inroads? The subtleties of effective price increases

Docters, Robert G.; Reopel, Michael R.; Sun, Jeanne‐Mey; … - In: Journal of Business Strategy 25 (2004) 3, pp. 50-54

For many companies, raising prices can result in customer defections and reduced volumes. The right strategy for increasing prices can result in increased customer satisfaction and fewer defections. Several approaches for raising prices involve changing the customer value proposition at the same...

Persistent link: https://www.econbiz.de/10014844972

Yield management: opportunities for private club managers

Barth, Joachim E. - In: International Journal of Contemporary Hospitality Management 14 (2002) 3, pp. 136-141

Yield management has been adopted by many hospitality organizations. An introduction to yield management concepts, resources and ideas for the design and implementation of price and capacity management tools is provided in the context of private club management. The use of contribution‐based...

Persistent link: https://www.econbiz.de/10014762536

Pricing accuracy at grocery stores and other retail stores using scanners

Clodfelter, Guy Richard - In: International Journal of Retail & Distribution Management 26 (1998) 11, pp. 412-420

institutions about pricing accuracy at retail stores that use scanners. Some of these reports have even accused retailers of using … overcharges. In addition, there was a statistically significant difference between pricing accuracy at grocery stores and other … stores inspected reached a 98 per cent pricing accuracy standard recommended by the National Conference of Weights and …

Persistent link: https://www.econbiz.de/10014803906

Optimal retail pricing of a store brand

Chan Choi, S. - In: Journal of Product & Brand Management 17 (2008) 2, pp. 108-114

Purpose – This paper seeks to provide a practical methodology for a retailer's pricing decisions for a store brand in …

Persistent link: https://www.econbiz.de/10014896015

Strategic pricing differentiation in services: a re‐examination

Mitra, Kaushik; Capella, Louis M. - In: Journal of Services Marketing 11 (1997) 5, pp. 329-343

Presents various aspects of price discrimination in the context of services marketing. Provides a mathematical model which takes demand‐related variables, competitive factors and basic costs into consideration. Factors affecting price discrimination are studied under service intrinsic factors...

Persistent link: https://www.econbiz.de/10014905593

Pricing strategy and execution: an overlooked way to increase revenues and profits

Davidson, Alistair; Simonetto, Mike - In: Strategy & Leadership 33 (2005) 6, pp. 25-33

Purpose – This article advocates putting pricing strategy on the CEO's agenda and considers the new concept of pricing … execution – the development of pricing strategy and the implementation of the strategy through a combination of leadership … software tools give companies a new way of setting, optimizing, and enforcing pricing changes within the organization. Findings …

Persistent link: https://www.econbiz.de/10015016509

Pricing the lease during the contract: an in‐progress approach to lease evaluation

Carretta, Alessandro; Nicolini, Gianni - In: Managerial Finance 35 (2009) 10, pp. 841-859

Purpose – Leasing evaluation is a subject that has drawn significant interest in economic circles for many years. The numerous models proposed in the literature have approached the topic from a variety of outlooks and approaches. The contributions made to date, however, all share what would...

Persistent link: https://www.econbiz.de/10014940072