Docters, Rob; Reopel, Mike; Sun, Jeanne‐Mey; Tanny, Steve - In: Journal of Business Strategy 25 (2004) 1, pp. 39-44
need not be seen as a giant sucking sound, eliminating all of a company’s pricing power. Through astute use of strategies … such as the ones discussed in this article, many companies can continue to raise prices. The authors discuss such pricing …