Purpose – This paper aims to resolve the phenomenon of the gaps between plentiful data and useful information for many manufacturing companies. Design/methodology/approach – By introducing Bayesian dynamic sampling processes, a quality process control cycle will be achieved through the...

We all know hectic mornings. Children to get up, chase round the house and get to school, pets to feed, bills to open, chores to do. All that and get ourselves ready and at work before nine. Now imagine you’d got through all that, finally landed at your desk and found yourself called straight...

Purpose – The aim of the paper is to bring together a group of distinguished thinkers and practitioners from the Accenture Institute for High Performance Business from several disciplines for a roundtable discussion about “decisions analytics.” Design/methodology/approach – At the center...

Purpose – The purpose of this paper is to encourage consideration of the multiple factors affecting dual use of case studies for both research and teaching, and conversion between the two types; to encourage development of a case transformation protocol to add rigor to this process....

Discusses some of the techniques of database marketing, its effectiveness, and the business and social environment regarding direct database marketing. Notes that the process of gathering and using the right data effectively is of primary importance if the marketer is to succeed.

Purpose – Reflection on the trend towards recycling knowledge without realising it, and on not recognising past achievements. Design/methodology/approach – Poetic exploration. Findings – Provides a reflection on the tendency to forget or ignore what has already been achieved and to present...

Purpose – To introduce the three papers in the special section, an overflow from a recent special issue of the journal. Design/methodology/approach – Provides a brief review of the papers. Findings – The three papers focus on a common concern: the sacred secular dichotomy that has been...

Purpose – The purpose of this paper is to reflect on unconsidered ethical implications of an allegedly strictly commercial decision. Design/methodology/approach – Fictional poem. Findings – Meditation on how we may ignore an ethical issue if profit is enhanced by so doing. Research...

Purpose – To investigate a possible funding solution for a government department. Design/methodology/approach – Humorous fiction. Findings – Funding may need to be sourced from non‐traditional and/or commercial bodies provoking discussion on ethical decision‐making. Research...