Discusses some of the techniques of database marketing, its effectiveness, and the business and social environment regarding direct database marketing. Notes that the process of gathering and using the right data effectively is of primary importance if the marketer is to succeed.

Purpose – This paper aims to resolve the phenomenon of the gaps between plentiful data and useful information for many manufacturing companies. Design/methodology/approach – By introducing Bayesian dynamic sampling processes, a quality process control cycle will be achieved through the...

Purpose – The purpose of this paper is to encourage consideration of the multiple factors affecting dual use of case studies for both research and teaching, and conversion between the two types; to encourage development of a case transformation protocol to add rigor to this process....

We all know hectic mornings. Children to get up, chase round the house and get to school, pets to feed, bills to open, chores to do. All that and get ourselves ready and at work before nine. Now imagine you’d got through all that, finally landed at your desk and found yourself called straight...

Purpose – The aim of the paper is to bring together a group of distinguished thinkers and practitioners from the Accenture Institute for High Performance Business from several disciplines for a roundtable discussion about “decisions analytics.” Design/methodology/approach – At the center...

Purpose This article reveals a managerial issue that multinational corporations (MNCs) in China are at a strategic crossroad where their employees are competing with the same sources of guanxi networks for different business deals simultaneously. Design/methodology/approach Triggered by a real...

Asserts that tobacco companies are using unscrupulous marketing methods to sell cigarettes in Eastern Europe. As the Western market has stagnated, this area of the world is considered the new frontier. Whilst tobacco companies claim not to be encouraging new smokers to take up the habit, there...

Purpose – To show how marketing is accused of having all sorts of powers to control consumers and segmentation itself is often accused of abusing consumers, and yet there are many times when marketing people who should know better unethically abuse consumer targets’ naïve willingness to...