Purpose Financial inclusion washing has not been considered to be a crime although it should be. This paper aims to present a discussion about financial inclusion washing. It was argued that financial inclusion washing is the deliberate or unintentional use of exaggerated claims or misleading...

Purpose – Emerging markets are becoming the catalysts for new product and service innovation. Long‐term success, however, will take far more than simply making minor adjustments to existing products, lowering prices, and developing new sales channels, according to a new report,...

Purpose The purpose of this paper is to apply the concept of blind spot to illustrate the misapplication of extant global strategies to emerging markets. The authors discuss cases of multinationals and indigenous local companies to draw insights on firm operations in emerging markets. The...

Purpose – Despite the increasing recognition that organizations should report on relevant sustainability matters, the importance and value to stakeholders of these reports being independently assured are not well appreciated. The objective of the paper is to underline that such assurance can...

Purpose – This paper sets out to argue that, due to a stable set of economic policies over the past decade, today Brazil is much more resilient to international financial crises than in the 1990s. Design/methodology/approach – The paper presents preliminary macroeconomic data in a country...

Purpose – This editorial aims to summarize the outcome of the Special Issue exploration on the theme “Is Africa the land of the future?”. Design/methodology/approach – The paper contextualises and synthesizes the set of Africa‐themed foresight papers included in the journal issue....

Purpose – This paper examines the challenges facing multinational enterprises (MNEs) in finding competent managers to staff operations and subsidiaries in emerging market economies (EMEs). Design/methodology/approach – The key question examined is – who is going to manage the business...

Purpose – The purpose of this paper is to describe and critique the swing in international policy from encouraging lower income countries to erect local stock exchanges in the 1990s to discouraging them on efficiency grounds after the US securities markets collapsed in 2001....

Purpose – Rural consumers in emerging market countries are among the largest and fastest growing segments of the world's population. The purpose of this paper is to examine marketing's role in tapping potential in rural areas and suggest how firms can help potential consumers develop their...

Purpose – Although professionals and the professions are vital players in all economic and business areas, there is a chronic shortage of research on professionals and their organizations in emerging markets. The purpose of this paper is to explain many fascinating and vital opportunities for...