Showing 1 - 10 of 102
process is usually depicted as a set of four waves. However, all four waves focus on the retailing of goods rather than of … retailing and outlines a number of planning issues associated with them. Focuses on multiplex cinemas, leisure complexes and …
Persistent link: https://www.econbiz.de/10014803905
Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and … European couture houses in the 1950s. Her work affords a rare overview of retailing's fit with fashion design and commercial … paper studies the leading role that department stores played in shaping the Australian fashion scene and the marketing …
Persistent link: https://www.econbiz.de/10014803146
impartial comments and places the articles in context. Findings – Over the years, fashion companies have evolved to become the … top 20‐selling clothing retailers either operate foreign stores, or are foreign owned. Europe's fastest growing … international fashion retail group, Inditex, reported that 54 percent of their total sales are outside their domestic market …
Persistent link: https://www.econbiz.de/10015010216
judgments of individual customers when sales staff in stores treat men and women who walk in the door based on their demographic …
Persistent link: https://www.econbiz.de/10014848616
Purpose – The purpose of this paper is to review the pitfalls and potentials of segmentation decisions based on the visible demographic variable of race. Design/methodology/approach – The paper takes as its approach a review of assumptions and values of use of race as a marketing...
Persistent link: https://www.econbiz.de/10014848720
‐redemption, that pervades retailing, directly conflicts with a customer focus. Further, it aims to show how short‐term financial …
Persistent link: https://www.econbiz.de/10014848600
practice. Reviews the underlying changes that have been occurring along with their corresponding retailing trends, which … include micromarketing, globalization, new retail formats, quick response and ethnic retailing.  …
Persistent link: https://www.econbiz.de/10014803866
Explores the impact of divorce upon the fashion consumption of divorced men. Based upon 104 semi‐structured interviews … with divorced men, the study identifies four stages of fashion shopping behaviour of divorced male consumers. In particular …, the study notes that divorced men expect fashion retailers to provide a range of services in order to minimise the risk …
Persistent link: https://www.econbiz.de/10014803982
Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to … model casting in fashion and beauty advertising that targets North American and Chinese women.  …
Persistent link: https://www.econbiz.de/10015010780
Purpose – The aim of this paper is to explore the impact of efforts by some municipalities to place various restrictions on on‐premise signs and to examine the impact of strict regulations on local communities. Design/methodology/approach – Provides examples of restrictive sign codes and...
Persistent link: https://www.econbiz.de/10014848483