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Distribuzione ottimale del piano pubblicitario per veicoli e nel tempo
Gennaro, Pietro - In: La misura dell'eficacia della publicità : contributi …, (pp. 67-86). 1960
Persistent link: https://www.econbiz.de/10003557576
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Seminar on measuring advertising effectivesess ; Munich, April 1-3, 1965
1965
Persistent link: https://www.econbiz.de/10003558796
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Some problems in the definition and measurement of advertising penetration; and an inquiry into two alternative methods for measuring one component
Godwin, R. D. - In: Commentary : the journal of the Market Research Society 11 (1963), pp. 3-19
Persistent link: https://www.econbiz.de/10003560860
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Measuring advertising effect through multidimensional scaling of perceptions and preferences
Christensen, Sverre Riis - In: Esomar congress (1976), pp. 385-407
Persistent link: https://www.econbiz.de/10003513565
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Kontrolle der Werbewirkung
Wiske, Helmut; Döring, Hans-Georg - In: Industriewerbung : Praxis der Marktkommunikation für …, (pp. 247-252). 1981
Persistent link: https://www.econbiz.de/10003531736
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An experimental design for measuring advertising payoff
Doyle, Peter; Fenwick, Ian - In: Operational research quarterly : OR 26 (1975) 4/1, pp. 693-702
Persistent link: https://www.econbiz.de/10003533667
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Die Optimierung des Werbeerfolges
Müller-Veeh, D.; Opfer, Gunda; Edelhoff, E. - In: Esomar congress (1972), pp. 87-114
Persistent link: https://www.econbiz.de/10003536547
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Wiederholungswirkungen der Werbung : eine empirische Untersuchung zur Auswirkung von Kontaktwiederholungen bei emotionaler Werbung
Wimmer, Rolf-Michael - 1979
Persistent link: https://www.econbiz.de/10011280556
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How agencies evaluate advertising
Pomerance, Eugene C. - In: Proceedings of the Winter Conference of the American … (1965), pp. 167-173
Persistent link: https://www.econbiz.de/10003653049
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An evaluation of the effects of an advertising campaign, using econometric & Box-Jenkins (ARIMA) models
Reader, Geraldine M. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 509-514
Persistent link: https://www.econbiz.de/10003658688