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The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui; Correia, Abel; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
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Encouraging servant leadership : a qualitative study of how a cause-related sporting event inspires participants to serve
Parris, Denise Linda; Peachey, Jon Welty - In: Leadership 9 (2013) 4, pp. 486-512
Persistent link: https://www.econbiz.de/10010203304
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The Youth Olympic Games : the best of the Olympics or a poor copy?
Hanstad, Dag Vidar; Parent, Milena M.; Kristiansen, Elsa - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 315-338
Persistent link: https://www.econbiz.de/10009783442
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Taking advantage of the London 2012 Olympic Games : corporate social responsibility through sport partnerships
Dowling, Mathew; Robinson, Leigh; Washington, Marvin - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 269-292
Persistent link: https://www.econbiz.de/10009783444
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Mega sporting events, real estate, and urban social economics : the case of Brazil 2014/2016
Aragão, Thêmis; Maennig, Wolfgang - 2013 - Version: July 2013
the 2014 World Cup and 2016 Olympic Games) shows that such benefits may differ locally and may accentuate the process of …
Persistent link: https://www.econbiz.de/10009791059
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Using a stated choice model to test the viability of new sport event ticket packages
Ferreira, Mauricio; Hall, Todd - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10009791536
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The nation-branding legacy of the 2010 FIFA World Cup for South Africa
Knott, Brendon; Fyall, Alan; Jones, Ian - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 569-595
Persistent link: https://www.econbiz.de/10010127353
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Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34
Persistent link: https://www.econbiz.de/10010370715