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The politics of the Olympic Ga...
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221
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
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222
Encouraging servant leadership : a qualitative study of how a cause-related sporting event inspires participants to serve
Parris, Denise Linda
;
Peachey, Jon Welty
- In:
Leadership
9
(
2013
)
4
,
pp. 486-512
Persistent link: https://www.econbiz.de/10010203304
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223
The Youth Olympic Games : the best of the Olympics or a poor copy?
Hanstad, Dag Vidar
;
Parent, Milena M.
;
Kristiansen, Elsa
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 315-338
Persistent link: https://www.econbiz.de/10009783442
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224
Taking advantage of the London 2012 Olympic Games : corporate social responsibility through
sport
partnerships
Dowling, Mathew
;
Robinson, Leigh
;
Washington, Marvin
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 269-292
Persistent link: https://www.econbiz.de/10009783444
Saved in:
225
Mega sporting events, real estate, and urban social economics : the case of Brazil 2014/2016
Aragão, Thêmis
;
Maennig, Wolfgang
-
2013
-
Version: July 2013
the 2014
World
Cup and 2016 Olympic Games) shows that such benefits may differ locally and may accentuate the process of …
Persistent link: https://www.econbiz.de/10009791059
Saved in:
226
Using a stated choice model to test the viability of new
sport
event ticket packages
Ferreira, Mauricio
;
Hall, Todd
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009791536
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227
The nation-branding legacy of the 2010 FIFA
World
Cup for South Africa
Knott, Brendon
;
Fyall, Alan
;
Jones, Ian
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 569-595
Persistent link: https://www.econbiz.de/10010127353
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228
Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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229
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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230
Comment: Leveraging
sport
events over time ; a comparison of sponsorship and
sport
event advertising
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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