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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Sales management : planning accomplishment and evaluation
Wotruba, Thomas R. - 1971
Persistent link: https://www.econbiz.de/10003005563
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Fundamentals of managerial marketing
Gentry, Dwight L.; Shawver, Donald L. - 1964
Persistent link: https://www.econbiz.de/10002235407
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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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Marketing management : analysis and planning
Howard, John A. - 1963 - Rev. ed
Persistent link: https://www.econbiz.de/10002975643
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Broadening horizons in marketing : new challenges for sales management
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003024516
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Marketing management
Davis, Kenneth Rexton - 1966 - 2. ed.
Persistent link: https://www.econbiz.de/10002076067
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
Fisk, George (contributor); Dixon, Donald F. (contributor) - 1967
Persistent link: https://www.econbiz.de/10001813725
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764