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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
Persistent link: https://www.econbiz.de/10000620407
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Journal of family and consumer sciences
Alexandria, Va. : American Association of Family and … - 86.1994,3 -
Persistent link: https://www.econbiz.de/10000586325
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Measurement of consumer interest
Churchman, Charles West (contributor);  … - 1947
Persistent link: https://www.econbiz.de/10000586791
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Economics for consumers
Gordon, Leland James; Lee, Stewart M. - 1972 - 6. ed
Persistent link: https://www.econbiz.de/10000591694
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 1983 - Rev. ed
Persistent link: https://www.econbiz.de/10000595080
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Equilibrium dispersions in economies with sequentially searching consumers
Berninghaus, Siegfried - 1983
Persistent link: https://www.econbiz.de/10000418971
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Hoboken, NJ : Wiley; 1992-1995: Hillsdale, NJ [u.a.]; … - 1.1992 -
Persistent link: https://www.econbiz.de/10000501388