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Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
Abikari, Masoome - In: International journal of bank marketing 42 (2024) 5, pp. 1036-1058
Persistent link: https://www.econbiz.de/10015057259
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Financial knowledge and responsible credit card behavior : exploring mediators and moderators
Chen, Fuzhong; Jiang, Guohai; Gu, Mengyi - In: International journal of bank marketing 42 (2024) 5, pp. 1092-1113
Persistent link: https://www.econbiz.de/10015057261
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The role of extrinsic and intrinsic factors on the purchase intention toward processed food : a cross-sectional study in India
Raj, Shantanu; Choudhury, Madhusmita; Mishra, Bidhu Bhusan - In: International journal of business and emerging markets … 16 (2024) 1, pp. 21-49
Persistent link: https://www.econbiz.de/10015057265
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Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context
Monferrer Tirado, Diego; Vidal-Meliá, Lidia; Cardiff, John - In: International journal of bank marketing 42 (2024) 6, pp. 1148-1177
Persistent link: https://www.econbiz.de/10015057266
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How informal financial service institutes facilitate the financial inclusion of low-income, unbanked consumers
Kamran, Sohail; Uusitalo, Outi - In: International journal of bank marketing 42 (2024) 6, pp. 1232-1263
Persistent link: https://www.econbiz.de/10015057273
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"One size doesn't fit all" : bank switching decisions and customer vulnerability in Europe
Fernández-Gutiérrez, Marcos; Ashton, John K. - In: International journal of bank marketing 42 (2024) 6, pp. 1264-1281
Persistent link: https://www.econbiz.de/10015057274
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Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; … - In: International journal of bank marketing 42 (2024) 6, pp. 1282-1312
Persistent link: https://www.econbiz.de/10015057275
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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Terzi, … - In: International journal of bank marketing 42 (2024) 6, pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
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Behavioural intention of consumers to use app-based shopping on green tech products in an emerging economy
Selim Ahmed; Ashrafi, Dewan Mehrab; Pradeep Paraman; … - In: International journal of quality & reliability management 41 (2024) 6, pp. 1496-1518
Persistent link: https://www.econbiz.de/10015057291
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How to offer good service? : a study on behavior of consumer expectations over time in educational service
Pereira Filho, Evadio; Añez, Miguel Eduardo Moreno; … - In: International journal of quality & reliability management 41 (2024) 7, pp. 1898-1919
Persistent link: https://www.econbiz.de/10015057310