Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context
Year of publication: |
2024
|
---|---|
Authors: | Monferrer Tirado, Diego ; Vidal-Meliá, Lidia ; Cardiff, John ; Quille, Keith |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 6, p. 1148-1177
|
Subject: | Banking industry | Corporate social responsibility | Emotions | Outcome quality | Relationship quality | Vulnerable customer | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Emotion | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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