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Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E. - In: The SAGE handbook of marketing theory, (pp. 89-107). 2010
Persistent link: https://www.econbiz.de/10003923089
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The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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Marketing modernity : Italian advertising from fascism to postmodernity
Arvidsson, Adam - 2015
Persistent link: https://www.econbiz.de/10010514061
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Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours
Pelier, Nathalie - 2015
Persistent link: https://www.econbiz.de/10011417154
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Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.; Antonov-Ovseenko, Anton A. - In: Journal of historical research in marketing 7 (2015) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
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The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan - In: Journal of historical research in marketing 3 (2011) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
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The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
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Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen - In: Journal of historical research in marketing 5 (2013) 3, pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
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"A dozen ideas to the minute" : advertising women, advertising to women
Scanlon, Jennifer - In: Journal of historical research in marketing 5 (2013) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10009793491