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Marktorientierte Führung von Dienstleistungsunternehmen : neuere Entwicklungen in Theorie und Praxis
Meffert, Heribert - 1993
Persistent link: https://www.econbiz.de/10004159020
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Marketing Accounting im Dienstleistungsbereich : Konzeption eines prozeßkostengestützten Instrumentariums
Reckenfelderbäumer, Martin - 1995
Persistent link: https://www.econbiz.de/10004222151
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Essentials of services marketing
Hoffman, Kenneth Douglas; Bateson, John E. G. - 1997
Persistent link: https://www.econbiz.de/10004327846
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004261823
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - In: The service industries journal Vol. 18, nr. 3 (1998)
Persistent link: https://www.econbiz.de/10004378151
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Managing key clients
Walker, Kevin; Denvir, Paul; Ferguson, Cliff - 2006 - [Nachdr.]
Persistent link: https://www.econbiz.de/10004662158