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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Marktforschung und Werbeplanung
Haedrich, Günther - In: Absatzpolitik und Distribution : Karl Christian Behrens …, (pp. 113-121). 1967
Persistent link: https://www.econbiz.de/10002597858
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Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 48 (1968) 2, pp. 102-108
Persistent link: https://www.econbiz.de/10011497499
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732
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Attitude data in allocation models
Klippel, R. Eugene; Bither, Stewart W. - In: Journal of advertising research 12 (1972) 2, pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
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Is your slogan identifiable?
Katz, Michael; Rose, Jon - In: Journal of advertising research 9 (1969) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
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A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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Do industrial advertisers understand what influences their markets?
McAleer, Gordon - In: Journal of marketing 38 (1974) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10002256954
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Promotion : Kernan, Jerome B., William P. Dommermuth, Montrose S. Sommers ; An introd. analysis
Kernan, Jerome B. - 1970
Persistent link: https://www.econbiz.de/10002308520
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254