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Effective marketing strategy for regional banks
Uksumenko, Alena Anatolievna; Kuzʹmičeva, Irina … - In: European research studies 20 (2017) 4A, pp. 558-567
Persistent link: https://www.econbiz.de/10012219471
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Relationship marketing stage of development in Romanian banking industry
Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214
The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by … identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to … achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target …
Persistent link: https://www.econbiz.de/10011843031
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Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
Swoboda, Uwe C. (ed.) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001506851
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Marketing strategies of financial services by commercial banks : a study on Sundergargh District of Orissa
Tripathy, Umakanta - In: Storming the global business : rise of the Asian tigers, (pp. 69-83). 2010
Persistent link: https://www.econbiz.de/10009012441
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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Marketing management im Bankgeschäft : Ansätze einer Neuorientierung: vom instrumentalen zum mentalen Marketing
Gasparin, Elvio - 1993
Persistent link: https://www.econbiz.de/10013420581
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Direct Banking : Wie virtuelle Institute das Bankgeschäft revolutionieren
Swoboda, Uwe (ed.) - 2000
: Der Aufbau der Marke Volkswagen Bank direct -- Innovative Finanzprodukte zur Schaffung von Wettbewerbsvorteilen -- 6 … Wertpapiergeschäfte ohne Beratung -- Baufinanzierung und Ethisches Marketing — das Unternehmen Hypotheken-Discount -- Wie Banken lernen …
Persistent link: https://www.econbiz.de/10013505967
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Strategische Marketingplanung im Bankbetrieb
Thiesing, Ernst-Otto - 1987
Persistent link: https://www.econbiz.de/10013330261