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Consumer behavior and marketin...
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Marktforschung
9
Vereinigte Staaten
9
USA
6
Marketingmanagement
5
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5
Marketing
4
Marketing management
4
Markt
4
Theory
4
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3
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3
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34
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9
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Myers, James H.
23
Reynolds, William H.
23
Alpert, Mark I.
3
Forgy, Edward W.
3
Mullet, Gary M.
2
Robertson, Thomas S.
2
Bucklin, Louis P.
1
Ehrenreich, Joseph W.
1
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1
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1
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1
Kernan, Jerome B.
1
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1
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1
Norgaard, Richard L.
1
Richman, Eugene
1
Samli, A. Coskun
1
Stasch, Stanley F.
1
Stern, Louis W.
1
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1
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University of Southern California / Research Institute for Business and Economics
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Journal of marketing
4
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2
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2
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2
California management review
2
Competition in marketing
2
Journal of advertising research
2
Journal of marketing research : JMR
2
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Analytical methods in banking
1
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1
International's Series in Marketing Research
1
Journal of the American Statistical Association : JASA
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing management and administrative action
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Readings in marketing : the qualitative and quantitative areas
1
Reprint
1
Research Institute for Business and Economics, Reprint
1
The success of modern private enterprise
1
University of Southern California. Graduate School of Business Administration. Report to management
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
6
RePEc
2
OLC EcoSci
1
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Creating competition in the healthcare industry
Ehrenreich, Joseph W.
;
Gutenberg, Arthur W.
;
Richman, Eugene
-
1968
Persistent link: https://www.econbiz.de/10003536557
Saved in:
2
Marketing and the American family
Reynolds, William H.
;
Myers, James H.
- In:
Business topics
14
(
1966
)
2
,
pp. 57-66
Persistent link: https://www.econbiz.de/10002696145
Saved in:
3
Consumer behavior and marketing management
Myers, James H.
;
Reynolds, William H.
-
1967
Persistent link: https://www.econbiz.de/10004614474
Saved in:
4
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
5
The fail-safe salesman
Reynolds, William H.
- In:
Business horizons
9
(
1966
)
2
,
pp. 19-26
Persistent link: https://www.econbiz.de/10003662138
Saved in:
6
Products and markets
Reynolds, William H.
-
1969
Persistent link: https://www.econbiz.de/10002533420
Saved in:
7
Benefit structure analysis : a new tool for product planning
Myers, James H.
- In:
Journal of marketing
40
(
1976
)
4
,
pp. 23-32
Persistent link: https://www.econbiz.de/10002551603
Saved in:
8
Competitive bidding for marketing research services?
Myers, James H.
- In:
Journal of marketing
33
(
1969
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10002551618
Saved in:
9
A competitive edge in marketing communications
Myers, James H.
- In:
Competition in marketing
,
(pp. 23-33)
.
1964
Persistent link: https://www.econbiz.de/10002551622
Saved in:
10
Cars and clothing : understanding fashion trends
Reynolds, William H.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 44-49
Persistent link: https://www.econbiz.de/10002696131
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