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Neuprodukt-Management : [ein strategisches Gesamtkonzept]
Crawford, C. Merle - 1992
Persistent link: https://www.econbiz.de/10014004395
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New product failure rates : a reprise
Crawford, C. Merle - In: Research management 30 (1987) 4, pp. 20-24
Persistent link: https://www.econbiz.de/10001047473
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Strategies for new product development
Crawford, C. Merle - In: Business horizons 15 (1972) 6, pp. 49-58
Persistent link: https://www.econbiz.de/10003520631
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Key attributes of successful product development programs
Crawford, C. Merle - In: Rivista internazionale di scienze economiche e … 25 (1978) 5, pp. 397-412
Persistent link: https://www.econbiz.de/10002038658
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Marketing research and the new product failure rate
Crawford, C. Merle - In: Journal of marketing 41 (1977) 2, pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
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Needed : a new look at retailer horizontal cooperation
Crawford, C. Merle - In: Journal of retailing 46 (1970) 2, pp. 64-76, 87-88
Persistent link: https://www.econbiz.de/10002038676
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Product development : Today's most common mistakes
Crawford, C. Merle - In: University of Michigan business review 29 (1977) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10002038683
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A shotgun marriage of mathematics and marketing?
Crawford, C. Merle - In: Business horizons 9 (1966) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10002038693
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The trajectory theory of goal-setting for products
Crawford, C. Merle - In: Analytical viewpoints in marketing management, (pp. 151-167). 1968
Persistent link: https://www.econbiz.de/10002038703
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Evaluating new products : a system, not an act
Crawford, C. Merle - In: Business horizons 29 (1986) 6, pp. 48-55
Persistent link: https://www.econbiz.de/10001029128