Marketing research and the new product failure rate
Year of publication: |
1977
|
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Authors: | Crawford, C. Merle |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 41.1977, 2, p. 51-61
|
Subject: | Marktforschung | Innovation | Vereinigte Staaten |
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