Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse … of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic …, sympathy, and language -- The magical roots of rhetoric -- Magical persuasion and marketing -- A sophistic marketing …

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management …Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of … quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market …