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Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
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Multimedia Marketing : Studienbuch
Urban, Thomas; Carjell, Andreas M. - 2016
Persistent link: https://www.econbiz.de/10011403735
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Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing
Schreyer, Markus - 2017
Persistent link: https://www.econbiz.de/10011380517
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Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj (ed.) - 2015 - Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2015 - 2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10011656341
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Marketing and customer loyalty : the extra step approach
Cavallone, Mauro - 2017
Persistent link: https://www.econbiz.de/10011653894
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˜Theœ social organisation of Marketing : a figurational approach to people, organizations and markets
Connolly, John (ed.); Dolan, Paddy (ed.) - 2017
Persistent link: https://www.econbiz.de/10011654063
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Energy branding : harnessing consumer power
Friðrik Larsen - 2017
Persistent link: https://www.econbiz.de/10011656941
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853