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A pooled cross-section time series model of coupon promotions
Ward, Ronald W.; Davis, James E. - In: American journal of agricultural economics 60 (1978) 3, pp. 393-401
Persistent link: https://www.econbiz.de/10003523532
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Differential equation approach to marketing
Gupta, Shiv K.; Krishnan, K. S. - In: Operations research 15 (1967) 6, pp. 1030-1038
Persistent link: https://www.econbiz.de/10003567121
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Marktpflege und Absatzwerbung : Vorträge und Diskussionen der Berliner Tagung
Zimmermann, Werner (contributor) - Land- und Hauswirtschaftlicher Auswertungs- und … - 1961
Persistent link: https://www.econbiz.de/10003567268
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Hamburg : Gesellschaft für Marktforschung
1949
Persistent link: https://www.econbiz.de/10003569185
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Werbeforschung und Marketing
Drews, Alfred - In: Wirtschaft und Werbung : WW ; Fachblatt für d. … 12 (1958), pp. 368-371
Persistent link: https://www.econbiz.de/10003532977
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Sponsring - mer än marknadsföring
Hagstedt, Per - 1987
Persistent link: https://www.econbiz.de/10003537953
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Sales and advertising expendiutre for interwar American department stores
Scott, Peter; Walker, James T. - In: The journal of economic history 71 (2011) 1, pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009375905
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009749569