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Mapping evidence of individuals' sustainable consumption behaviour and energy or transport use in Africa : a scoping review
Ansu-Mensah, Peter; Ansu-Mensah, Monica - 2021
Persistent link: https://www.econbiz.de/10012659353
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Children's attitudinal reactions to TV advertisements : the African experience
Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566
Persistent link: https://www.econbiz.de/10009576969
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Trust and the willingness to contribute to environmental goods in selected African countries
Yogo, Urbain Thierry - In: Environment and development economics 20 (2015) 5, pp. 650-672
Persistent link: https://www.econbiz.de/10011393234
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Quand l'Afrique réinvente la téléphonie mobile
Kiyindou, Alain (contributor) - 2015
Persistent link: https://www.econbiz.de/10011379013
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Predictors of mobile internet usage in 10 African countries
Calandro, Enrico; Wang, Rong - 2012
Africa particularly mobile phones, have been recognised as an important component for social mobilisation (Castells, 2009 … usage. It is based on nationally representative ICT household survey data collected by Research ICT Africa in 2011 and 2012 …
Persistent link: https://www.econbiz.de/10009729539
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The effect of child labour in Africa on consumers of the cell phone industry
Smith, Emily K.; Cazier, Joseph A.; Fox, Jerry; … - In: International journal of information systems and change … 6 (2012) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10009707782
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"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 31 (2014) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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Comportement du consommateur face aux stratégies marketing en Afrique
Any-Gbayere, Sahou - 2016
Persistent link: https://www.econbiz.de/10011454805