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Marketing-Management : Informa...
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Marketingmanagement
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1,075
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939
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Kotler, Philip
141
Bruhn, Manfred
111
Homburg, Christian
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Meffert, Heribert
89
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
57
Albers, Sönke
49
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Tomczak, Torsten
42
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Huber, Frank
40
Day, George S.
37
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
32
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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American Marketing Association
94
Springer Fachmedien Wiesbaden
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
17
American Management Association
16
IGI Global
16
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Market Research Society
13
Verlag Franz Vahlen
12
Edward Elgar Publishing
11
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Duncker & Humblot
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Conference Board
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
Berliner Wissenschafts-Verlag
5
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Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
287
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
198
Journal of the Academy of Marketing Science
179
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Marketing intelligence & planning
87
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
53
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ECONIS (ZBW)
27,916
USB Cologne (EcoSocSci)
1,232
EconStor
49
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
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41
Problems in marketing
Brown, Milton P.
;
England, Wilbur B.
;
Matthews jr., John B.
-
1961
-
3. ed
Persistent link: https://www.econbiz.de/10003210448
Saved in:
42
Solving Latin American business problems : case studies of over 200 companies ; 1968/69 ed. ; reprint from Business Latin America
1968
Persistent link: https://www.econbiz.de/10003246505
Saved in:
43
Marketing harnesses the computer
Metz, Irving
;
Landis, Jack
;
Smyth, E. R.
-
1967
Persistent link: https://www.econbiz.de/10003178127
Saved in:
44
Research, that works for today's marketing problems [29. ESOMAR Congress,] 5.-9.9.1976, Venice
1976
Persistent link: https://www.econbiz.de/10003232333
Saved in:
45
Organizational relationships between marketing researches and marketing managers in decision activity : a behavioral and structural analysis
Small, Robert Joseph
-
1973
Persistent link: https://www.econbiz.de/10002824482
Saved in:
46
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
47
The industrial salesman as a source of market information
Webster jr., Frederick E.
- In:
Business horizons
8
(
1965
)
1
,
pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
Saved in:
48
Attitude measurement under conditions of multiple stimuli
Will, R. Ted
;
Hasty, Ronald W.
- In:
Journal of marketing
35
(
1971
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10003008208
Saved in:
49
The determinants of consumer deal proneness : a multivariate analysis
Winn, Paul Richard
-
1972
Persistent link: https://www.econbiz.de/10003021298
Saved in:
50
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1971
-
4. ed
Persistent link: https://www.econbiz.de/10002413685
Saved in:
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