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Marketing-Management : Informa...
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Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
Consumer behaviour
3,905
Theorie
3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
Relationship marketing
2,140
USA
1,728
United States
1,652
Markenführung
1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
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650
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229
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563
Case study
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Fallstudie
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Konferenzschrift
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Conference proceedings
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Ratgeber
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Guidebook
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Reprint
181
Handbook
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Handbuch
141
Glossar enthalten
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139
Dissertation u.a. Prüfungsschriften
133
Festschrift
72
Conference paper
71
Konferenzbeitrag
71
Statistik
69
Mehrbändiges Werk
64
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61
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Kotler, Philip
141
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
89
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
56
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Albers, Sönke
48
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tomczak, Torsten
41
Huber, Frank
40
Day, George S.
37
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
32
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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Institution
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American Marketing Association
94
Springer Fachmedien Wiesbaden
85
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
17
American Management Association
16
IGI Global
16
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Market Research Society
13
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Duncker & Humblot
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Conference Board
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
Berliner Wissenschafts-Verlag
5
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Published in...
All
Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
286
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
198
Journal of the Academy of Marketing Science
177
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Marketing intelligence & planning
87
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
53
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Source
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ECONIS (ZBW)
27,853
USB Cologne (EcoSocSci)
1,232
EconStor
49
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
2
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Showing
51
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51
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
52
Selling in Iran
Perry, John M.
- In:
Overseas business reports : OBR
(
1970
)
55
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002632757
Saved in:
53
Basic marketing : a managerial approach
McCarthy, E. Jerome
-
1971
-
4. ed
Persistent link: https://www.econbiz.de/10002413685
Saved in:
54
Entscheidungsunterstützung für Marketingmanager
Little, John D. C.
- In:
Journal of business economics : JBE
49
(
1979
)
11
,
pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Saved in:
55
Piackutatás és marketing a vállalati gyakorlatban
Kürthy, Pál
;
Tasnádi, Imre
-
1969
Persistent link: https://www.econbiz.de/10002341525
Saved in:
56
Marketing and distribution : An overview. Illustr. by Irwin Caplan
Warner, Daniel S.
-
1969
Persistent link: https://www.econbiz.de/10002275373
Saved in:
57
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
58
Readings in sales force management
Davis, Kenneth R.
(
contributor
); …
-
1968
Persistent link: https://www.econbiz.de/10001807566
Saved in:
59
Salesmanship : principles and methods
Pederson, Carlton A.
;
Wright, Milburn D.
-
1966
-
4. ed
Persistent link: https://www.econbiz.de/10002627001
Saved in:
60
Attitude measurement under conditions of multiple stimuli
Will, R. Ted
;
Hasty, Ronald W.
- In:
Journal of marketing
35
(
1971
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10003008208
Saved in:
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