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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635
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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Promotion : Kernan, Jerome B., William P. Dommermuth, Montrose S. Sommers ; An introd. analysis
Kernan, Jerome B. - 1970
Persistent link: https://www.econbiz.de/10002308520