This research aimed to determine the Influence of Advertising on Consumer based Brand loyalty in sports shoe business. The objectives of this research were 1) To determine stimulus of promotion on brand loyalty. 2) To determine influence of advertisement on brand trust, perceived quality. 3) To...

To meet the goal set by the Paris Agreement, greenhouse gas emissions must be reduced by as much as 45% by 2030. Fossil industry advertising subverts this objective: It stimulates continued demand for fossil fuels, and creates doubts about their enormously harmful effects. Misleading advertising...

Firms use both innovation and advertising to increase their profits, markups, and market shares. While they serve the same purpose from the firms' perspective, their broader implications vary substantially. In this paper, we study the interaction between these two intangible inputs and analyze...

Free online content and services are increasingly important to our private, public, and professional lives. The business model which supports these services is the targeted advertising model and it has been hotly debated. However, the debate—which has largely focused on the consumer welfare...

Sponsored content advertising, also known as native advertising, is a new ad format in which a brand’s content takes the same form and qualities of the publisher's original content. While many advertisers have largely embraced this new advertising format, consumers seem to react negatively...

This study discusses the effect of advertising, price, and service quality on purchasing decisions on the Shopee application at the State University of Jakarta using quantitative research methods. The purpose of this study was to find out whether there was a positive influence between...