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Marketing research
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed
Persistent link: https://www.econbiz.de/10009634514
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Marketing research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
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Innovation : brand it or lose it
Aaker, David A. - In: California management review 50 (2007/08) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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Win the brand relevance battle and then build competitor barriers
Aaker, David A. - In: California management review 54 (2011/12) 2, pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
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Marketing challenges in the next decade
Aaker, David A. - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
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Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
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Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641