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Strategisches Management
43
Marketingmanagement
33
Marketing
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25
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24
Marketingforschung
22
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22
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English
169
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148
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14
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Day, George S.
178
Aaker, David A.
161
Kumar, V.
16
Schoemaker, Paul J.H.
12
Day, George
11
Jacobson, Robert
11
Schoemaker, Paul J.
9
Aaker, David
8
Joachimsthaler, Erich
8
Moorman, Christine
7
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Montgomery, David B.
4
Leone, Robert P.
3
McLoughlin, Damien
3
Myers, John G.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Batra, Rajeev
2
Bens, Katrina J.
2
Darroch, Jenny
2
Hagerty, Michael R.
2
Mascarenhas, Briance
2
Schoemaker, Paul J. H.
2
Shansby, J. Gary
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Stahl, Florian
2
Stöckle, Felix
2
Tigert, Douglas J.
2
Aaker, David Allen
1
Aaker, Jennifer L.
1
Adams, Marjorie E.
1
Akhtar, Omar
1
Anderson, Erin
1
Assael, Henry
1
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1
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Journal of marketing
19
Journal of marketing research : JMR
12
MIT sloan management review
12
California management review
10
California management review : CMR
9
Harvard business review : HBR
8
Report / Marketing Science Institute
7
Strategy & Leadership
7
Journal of advertising research
5
Journal of the Academy of Marketing Science
5
Journal of Business Strategy
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
Business Horizons
3
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Long range planning : LRP ; international journal of strategic management
3
Operations research, Management science : OR MS ; the international literature digest
3
Planning Review
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
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2
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Journal of accounting & economics
2
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2
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2
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2
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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2
Technological forecasting & social change : an international journal
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
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ECONIS (ZBW)
178
OLC EcoSci
66
USB Cologne (EcoSocSci)
57
Other ZBW resources
18
RePEc
11
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1
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261
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
262
Elements of social accounts : objectives, variables, and measurement techniques, company-consumer relations
Schutte, Thomas F.
;
Day, George S.
;
Myers, John G.
- In:
Corporate social accounting
,
(pp. 111-148)
.
1973
Persistent link: https://www.econbiz.de/10002783077
Saved in:
263
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
Saved in:
264
Nonresponse bias and callbacks in sample surveys
Dunkelberg, William C.
;
Day, George S.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 160-168
Persistent link: https://www.econbiz.de/10002102498
Saved in:
265
Attitudes and awareness as predictors of market share
Assael, Henry
;
Day, George S.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
Saved in:
266
The changing environment of marketing research in Canada
Day, George S.
;
Ryans, Adrian B.
- In:
Problems in Canadian marketing : [papers]
,
(pp. 203-222)
.
1977
Persistent link: https://www.econbiz.de/10002061320
Saved in:
267
Comparative urban social indicators : problems and prospects
Day, George S.
;
Weitz, Barton A.
- In:
Policy sciences : integrating knowledge and practice to …
8
(
1977
)
4
,
pp. 423-425
Persistent link: https://www.econbiz.de/10002061328
Saved in:
268
Customer-orinted approaches to indentifying product-markets
Day, George S.
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 8-19
Persistent link: https://www.econbiz.de/10002061394
Saved in:
269
Diagnosing the experience curve
Day, George S.
;
Montgomery, David B.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 44-58
Persistent link: https://www.econbiz.de/10002061413
Saved in:
270
Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10002061451
Saved in:
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