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Strategisches Management
43
Marketingmanagement
33
Marketing
31
Marktforschung
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Marketing management
25
USA
24
Marketingforschung
22
Strategic management
22
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Consumer behaviour
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English
169
Undetermined
148
German
14
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Day, George S.
178
Aaker, David A.
161
Kumar, V.
16
Schoemaker, Paul J.H.
12
Day, George
11
Jacobson, Robert
11
Schoemaker, Paul J.
9
Aaker, David
8
Joachimsthaler, Erich
8
Moorman, Christine
7
Keller, Kevin Lane
5
Myers, John Graham
5
Joachimsthaler, Erich A.
4
Montgomery, David B.
4
Leone, Robert P.
3
McLoughlin, Damien
3
Myers, John G.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Batra, Rajeev
2
Bens, Katrina J.
2
Darroch, Jenny
2
Hagerty, Michael R.
2
Mascarenhas, Briance
2
Schoemaker, Paul J. H.
2
Shansby, J. Gary
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Stahl, Florian
2
Stöckle, Felix
2
Tigert, Douglas J.
2
Aaker, David Allen
1
Aaker, Jennifer L.
1
Adams, Marjorie E.
1
Akhtar, Omar
1
Anderson, Erin
1
Assael, Henry
1
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1
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Wharton School <Philadelphia, Pa.>
2
John Wiley and Sons <Hoboken, NJ>
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Journal of marketing
19
Journal of marketing research : JMR
12
MIT sloan management review
12
California management review
10
California management review : CMR
9
Harvard business review : HBR
8
Report / Marketing Science Institute
7
Strategy & Leadership
7
Journal of advertising research
5
Journal of the Academy of Marketing Science
5
Journal of Business Strategy
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
Business Horizons
3
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Long range planning : LRP ; international journal of strategic management
3
Operations research, Management science : OR MS ; the international literature digest
3
Planning Review
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Journal of accounting & economics
2
Journal of business strategy
2
Journal of contemporary business
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing Science
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute / Marketing Science Institute
2
Technological forecasting & social change : an international journal
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
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Source
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ECONIS (ZBW)
178
OLC EcoSci
66
USB Cologne (EcoSocSci)
57
Other ZBW resources
18
RePEc
11
BASE
1
Showing
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21
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
22
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
23
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
24
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
25
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
Saved in:
26
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
27
Strategic market management
Aaker, David A.
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10003474695
Saved in:
28
Brand relevance : making competitors irrelevant
Aaker, David A.
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008903891
Saved in:
29
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10003685363
Saved in:
30
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
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