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Living organisational values: the bridges value inculcation model

Speculand, Robin; Chaudhary, Ruchira - In: Business Strategy Series 9 (2008) 6, pp. 324-329

Purpose – Vision, Mission and Values are buzzwords that many leaders have grasped on to and attempted to adopt. Most, however, have failed to inculcate the values. What is missing is a model to translate values into actions and behviours. Design/methodology/approach – The Value Inculcation...

Persistent link: https://www.econbiz.de/10014689354

Causal linkages among relationship quality perception, attitude, and behavior intention in a membership organization

Ki, Eyun‐Jung; Hon, Linda C. - In: Corporate Communications: An International Journal 17 (2012) 2, pp. 187-208

Purpose – This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among a strategic public...

Persistent link: https://www.econbiz.de/10014691797

Consistency in behavior of the CEO regarding corporate social responsibility

Elving, Wim J.L.; Kartal, Damla - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 449-461

Purpose – When corporations adopt a corporate social responsibility (CSR) program and use and name it in their external communications, their members should act in line with CSR. The purpose of this paper is to present an experiment in which the consistent or inconsistent behavior of a CEO was...

Persistent link: https://www.econbiz.de/10014691812

Resistance to ritual practice: exploring perceptions of others

Nuttall, Peter; Tinson, Julie - In: European Journal of Marketing 45 (2011) 11/12, pp. 1725-1735

Purpose – This paper aims to contribute to the special issue theme by exploring the perceptions of anti‐consumption and resistant practices of adolescents by their peer group in the context of high school prom attendance. Design/methodology/approach – This paper employs a mixed methods...

Persistent link: https://www.econbiz.de/10014722784

Examining the antecedents of positive employee brand‐related attitudes and behaviours

King, Ceridwyn; Grace, Debra - In: European Journal of Marketing 46 (2012) 3/4, pp. 469-488

‐related behaviour, the internal market literature will significantly benefit by adopting a similar line of enquiry in relation to …/value – This study provides empirical evidence of the antecedents of employee brand commitment and subsequent brand behaviour. In …

Persistent link: https://www.econbiz.de/10014722816

Adventure versus gratification: emotional shopping in online auctions

Lee, Min‐Young; Kim, Youn‐Kyung; Lee, Hyun‐Joo - In: European Journal of Marketing 47 (2013) 1/2, pp. 49-70

Purpose – Online auctions have attracted emotional shoppers through exciting shopping processes such as searching and bidding. The recreational and emotional worth of online auction shopping forces auction retailers to develop tailored strategies for their consumers. To this end, this study...

Persistent link: https://www.econbiz.de/10014722880

A typology of internet users based on comparative affective states: evidence from eight countries

Christodoulides, George; Michaelidou, Nina; Theofania … - In: European Journal of Marketing 47 (2013) 1/2, pp. 153-173

Purpose – The role of affective states in consumer behaviour is well established. However, no study to date has …

Persistent link: https://www.econbiz.de/10014722884

Profitable customer management: reducing costs by influencing customer behaviour

Persson, Andreas - In: European Journal of Marketing 47 (2013) 5/6, pp. 857-876

groups of extant customers by achieving adjustments in customer behaviour that consequently lead to reduced costs associated … customer behaviour in order to reduce customer‐related costs are evaluated. Findings – The findings from the three case studies … show that strategies that aim to modify customer behaviour in a positive way can successfully decrease the costs of …

Persistent link: https://www.econbiz.de/10014722917

Consumer Behaviour: A European Perspective

Foxall, Gordon R. - In: European Journal of Marketing 33 (1999) 5/6, pp. 1-2

Persistent link: https://www.econbiz.de/10014723415

Consumer Choice in Behavioural Perspective

Foxall, Gordon - In: European Journal of Marketing 20 (1986) 3/4, pp. 7-18

Consumer theory and research are generally founded on the assumption that observed behaviour is mediated by … radical behaviourism, which accords explanatory power exclusively to the environmental consequences of behaviour, denying …

Persistent link: https://www.econbiz.de/10014724797