Narrow search
Showing 1 - 6 of 6
Cover Image
'Made in Germany' : the corporate identity of a nation
Head, David - 1992
Persistent link: https://www.econbiz.de/10004145349
Cover Image
Investigating sponsor decision-making : the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements
Jensen, Jonathan A.; Head, David; Mergy, Christopher - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 3, pp. 467-486
Purpose: Naming rights sponsorships of sport facilities are among the most highly visible marketing agreements in the world. However, factors that may lead one sponsorship to persist for decades, while others end after just a few years, have yet to be investigated. Thus, this study examines the...
Persistent link: https://www.econbiz.de/10012276853
Cover Image
An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.; Head, David - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
Cover Image
Harrap German business management dictionary : [English - German, German - English]
Head, David; Coveney, James - 1999
Persistent link: https://www.econbiz.de/10004139794
Cover Image
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.; Head, David; Monroe, Olivia; … - In: Sport management review 25 (2022) 1, pp. 31-58
Persistent link: https://www.econbiz.de/10013426152