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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10000674678
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Making market research more effective by using the administrative process
Boyd, Harper W.; Britt, Steuart Henderson - 2009
Persistent link: https://www.econbiz.de/10003794543
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Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson (contributor);  … - 1966
Persistent link: https://www.econbiz.de/10000037689
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Consumer behavior in theory and in action
Britt, Steuart H. (ed.); Lubawski, L. (contributor) - 1970
Persistent link: https://www.econbiz.de/10013490245
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How Weberʹs law ca be applied to marketing
Henderson Britt, Steuart - In: Business horizons 18 (1975) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003575835
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Advertising research in action
Britt, Steuart Henderson - In: Competition in marketing, (pp. 61-74). 1964
Persistent link: https://www.econbiz.de/10001945546
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How advertising can use pschologys̕ rules of learning
Britt, Steuart Henderson - In: Dimensions of consumer behavior, (pp. 43-47). 1965
Persistent link: https://www.econbiz.de/10001945553
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The spenders
Britt, Steuart Henderson - 1960
Persistent link: https://www.econbiz.de/10001945591
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Standardizing marketing for the international market
Britt, Steuart Henderson - In: The Columbia journal of world business : publ. … 9 (1974) 4, pp. 39-45
Persistent link: https://www.econbiz.de/10001945595