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Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Homburg, Christian; Werner, Harald - 1998
Persistent link: https://www.econbiz.de/10000646627
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Kundennähe realisieren : Ideen, Konzepte, Methoden, Erfahrungen ; Günther Haedrich zum 60. Geburtstag
Tomczak, Torsten (ed.); Haedrich, Günther (honouree) - 1994
Persistent link: https://www.econbiz.de/10000423258
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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
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Strategic incompatibility in ATM markets
Knittel, Christopher R. (contributor);  … - 2006
We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors’ deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...
Persistent link: https://www.econbiz.de/10003727945
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Managing market relationships : methodological and empirical insights
Lindgreen, Adam - 2008
Persistent link: https://www.econbiz.de/10003728764
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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255