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Cover -- Title Page -- Copyright -- Contents -- Preface: The Power of Why -- Create the Unified Why -- Why are You a Leader? -- Supporting Your Quest for Coaching Greatness -- Chapter One: Preparing for the Cultural Evolution -- What's Your Business DNA? -- Burn the Bridge of Mediocrity -- The...
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COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND...
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