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Der Kundenmanager : das Erfolgsrezept im Verdrängungswettbewerb
Maderthaner, Wolfgang - 1987
Persistent link: https://www.econbiz.de/10000083234
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
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Up- und Cross-Selling : mehr Profit mit Zusatzverkäufen im Kundenservice
Hartwig, Tanja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716449
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A Decision Support System for planning promotion time slots
Pereira, Paulo A.; Fontes, Fernando A.C.C.; Fontes, … - In: Operations research proceedings 2007 : selected papers …, (pp. 147-152). 2008
Persistent link: https://www.econbiz.de/10003717195
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Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz; Vergara, F. Elizabeth - In: International transactions in operational research : … 15 (2008) 3, pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Learning, forgetting, and sales
Villas-Boas, Sofia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718989
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Verkaufsförderung
Muehe, Ernst - In: Handbuch des Werbeleiters, (pp. 307-338). 1960
Persistent link: https://www.econbiz.de/10003635791