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The expansion of the brand through the establishment of the mobile kitchen system
Vukasović, Tina; Korez, Bojana; Petelin, Sonja Porekar - In: Management 13 (2018) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10012133283
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Der Umgang mit Trends im Marketing : eine Analyse des Transformationsprozesses von neuem Marketing-Wissen im Unternehmen
Kruthoff, Kai - 2005
Persistent link: https://www.econbiz.de/10003178783
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Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert; Helm, Roland; Dowling, Michael - In: Industrial marketing management : the international … 90 (2020), pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
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The role of market knowledge type on product innovation performance
Petrovici, Dan; Obal, Michael W.; Walton, Bryn; Fearne, … - In: International journal of innovation management 24 (2020) 5, pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Das neue Prinzip kostenlos : Kunden gewinnen und Umsätze steigern mit zeitgemäßem Content-Marketing
Hoffmann, Kerstin - 2023 - 3., komplett überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10013415522
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Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 41 (2024) 1, pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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Determinants of business success : theoretical model and empirical verification
Kozielski, Robert - In: Folia oeconomica Stetinensia : FOS 16 (2016) 1, pp. 274-285
Persistent link: https://www.econbiz.de/10011713593
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Werbung mit Köpfchen : erfolgreiches Marketing dank Wissensmanagement
In: Wissensmanagement : das Magazin für Digitalisierung, … 10 (2008) 6, pp. 18-31
Persistent link: https://www.econbiz.de/10003741599