Der Umgang mit Trends im Marketing : eine Analyse des Transformationsprozesses von neuem Marketing-Wissen im Unternehmen
vorgelegt von Kai Kruthoff
| Year of publication: |
2005
|
|---|---|
| Authors: | Kruthoff, Kai |
| Subject: | Bayerische Motoren Werke | Marketing | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method | Kfz-Industrie | Automotive industry | Wissensmanagement | Knowledge management | Unternehmen | Wissenschaftstransfer | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVII, 241 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2005 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003178783