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Perceived product attributes, consumer motivation and product positioning decisions
Roberto, Eduardo L. - In: The Philippine review of economics and business : a … 16 (1979) 3/4, pp. 117-130
Persistent link: https://www.econbiz.de/10002705859
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Social marketing strategies for diffusing the adoption of family planning
Roberto, Eduardo L. - In: Social science quarterly 53 (1972) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10002705878
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Strategic decision making in a social program : the case of family planning diffusion
Roberto, Eduardo L. - 1975
Persistent link: https://www.econbiz.de/10004664047
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Deciding of the advertising appeal with the use of a consumer attitude-behavior model
Roberto, Eduardo L.; Sangalang-Valbuena, Evangeline - In: The Philippine review of business and economics 13 (1976) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10002705800
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10004087780
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004066830
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Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model
Roberto, Eduardo L.; Sangalang-Valbuena, Evangeline - In: Philippine Review of Economics 13 (1976) 2, pp. 1-28
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Persistent link: https://www.econbiz.de/10010698466