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Das moderne Marketing-Wissen
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Marktforschung
12,271
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4,932
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1,944
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1,226
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952
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837
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806
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775
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587
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418
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Kapferer, Clodwig
66
Malhotra, Naresh K.
56
Green, Paul E.
40
Meffert, Heribert
40
Franses, Philip Hans
38
Herrmann, Andreas
37
Kotler, Philip
37
Berekoven, Ludwig
35
Hruschka, Harald
35
Homburg, Christian
34
Decker, Reinhold
33
Hüttner, Manfred
31
Wildner, Raimund
29
Albers, Sönke
27
Ellenrieder, Peter
27
Day, George S.
26
Eckert, Werner
26
Hildebrandt, Lutz
26
Pepels, Werner
26
Aaker, David A.
25
Huber, Frank
25
Meyer, Paul W.
25
Bauer, Hans H.
24
Kuß, Alfred
24
Sarstedt, Marko
23
Wind, Yoram
23
Dichtl, Erwin
22
Kumar, V.
22
Sheth, Jagdish N.
22
Wiedmann, Klaus-Peter
22
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Angehrn, Otto
19
Böcker, Franz
19
Schäfer, Erich
19
Backhaus, Klaus
18
Eisend, Martin
18
Lehmann, Donald R.
18
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Institut für Demoskopie Allensbach
67
American Marketing Association
66
European Productivity Agency
64
European Society for Opinion and Marketing Research
55
National Bureau of Economic Research
33
Springer Fachmedien Wiesbaden
30
Deutschland <Bundesrepublik> / Statistisches Bundesamt
24
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
19
Deutschland / Statistisches Bundesamt
17
American Management Association
14
Market Research Society
13
USA / Bureau of the Census
13
National Industrial Conference Board
12
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
10
Rheinland-Pfalz
9
Rheinland-Pfalz / Statistisches Landesamt
9
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
International Trade Centre
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Absatzwirtschaftliche Gesellschaft
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Berufsverband Deutscher Markt- und Sozialforscher
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GfK-Nürnberg e.V.
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Institut für Handelsforschung <Köln>
6
Nielsen Company
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OECD
6
Centro de Desarrollo
5
Danish Technological Institute
5
Deutsche Marketing-Vereinigung
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
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Food and Agriculture Organization of the United Nations
5
Hamburgisches Welt-Wirtschafts-Archiv
5
Ifo-Institut für Wirtschaftsforschung
5
Marketing Science Institute
5
Nielsen Marketing Service
5
Schweizerische Gesellschaft für Marktforschung
5
A. C. Nielsen Company
4
AMACOM
4
American Management Association / Marketing Division
4
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Journal of marketing research : JMR
393
Journal of marketing
226
Overseas business reports : OBR
155
Journal of business research : JBR
147
Jahrbuch der Absatz- und Verbrauchsforschung
140
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
106
International journal of market research : JMRS ; the journal of the Market Research Society
102
SpringerLink / Bücher
92
Esomar congress
90
Journal of the Academy of Marketing Science
85
Europäische Hochschulschriften / 5
75
Journal of advertising research
75
Business horizons
74
Qualitative market research : an international journal
73
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
71
Marketing : ZFP ; journal of research and management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of business economics : JBE
61
Journal of retailing
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European marketing research review
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
European journal of marketing : EJM
43
Gabler Edition Wissenschaft
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
42
International journal of market research
41
Working paper / National Bureau of Economic Research, Inc.
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of the Market Research Society : JMRS
37
Absatzwirtschaft
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
34
The journal of business : B
34
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
33
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ECONIS (ZBW)
16,111
USB Cologne (EcoSocSci)
723
EconStor
71
OLC EcoSci
27
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
10
BASE
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Showing
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1
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
2
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
3
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
The marketing mystique
MacKay, Edward S.
-
1972
Persistent link: https://www.econbiz.de/10000556066
Saved in:
5
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
6
Principles of marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
7
The social dynamics of marketing
Berenson, Conrad
;
Eilbirt, Henry
-
1973
Persistent link: https://www.econbiz.de/10000556727
Saved in:
8
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
9
Marketing: management and social change
Hartley, Robert F.
-
1972
Persistent link: https://www.econbiz.de/10000556982
Saved in:
10
Marketing, conjunctura si prospectarea pietelor internationale
Zamfir, A.
-
1974
Persistent link: https://www.econbiz.de/10000557515
Saved in:
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