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The long tail : why the future of business is selling less of more
Anderson, Chris - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004879991
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Strategisches Online-Marketing
Bogner, Thomas - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004886098
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Internet marketing : integrating online and offline strategies
Roberts, Mary Lou - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004889003
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Twitter revolution : how social media and mobile marketing is changing the way we do business & market online
Micek, Deborah; Whitlock, Warren - 2008
Persistent link: https://www.econbiz.de/10004920808
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The findability formula : the easy, non-technical approach to search engine marketing
Lutze, Heather - 2009
Persistent link: https://www.econbiz.de/10004935673
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Web 2.0 and beyond : understanding t he new online business models, trends and technologies
Funk, Tom - 2009
Persistent link: https://www.econbiz.de/10004938592
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E-commerce : business, technology, society
Laudon, Kenneth C.; Traver, Carol Guercio - 2011 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008911932
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Online-Marketing : wie fischt man Kunden aus dem Internet ; eine praxisorientierte Anleitung zur erfolgreichen Nutzung der Online-Marketing-Instrumente mit Grundlagen und Hintergru...
Eugster, Jörg - In: Marketing & Kommunikation : MK ; offizielles … 2009,Beil. (2009)
Persistent link: https://www.econbiz.de/10004942882
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
Scott, David Meerman - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004949666