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Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Möller, K. E. Kristian; Rajala, Arto - 2009
Persistent link: https://www.econbiz.de/10003836603
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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Social capital in the growth of science-and-technology-based SMEs
Partanen, Jukka; Möller, K. E. Kristian; Westerlund, Mika - In: Industrial marketing management : the international … 37 (2008) 5, pp. 513-522
Persistent link: https://www.econbiz.de/10003736665
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Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti; Rajala, Arto; Möller, Kristian - In: Essays on capabilities based marketing and competitive …, (pp. 23-52). 2003
Persistent link: https://www.econbiz.de/10002073211
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Network management as a set of dynamic capabilities
Möller, Kristian; Svahn, Senja; Rajala, Arto - 2002
Persistent link: https://www.econbiz.de/10001695639
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Strategic business nets : their types and management
Möller, Kristian; Rajala, Arto; Svahn, Senja - 2002
Persistent link: https://www.econbiz.de/10001695645
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Strategic business nets-their type and management
Möller, Kristian; Rajala, Arto; Svahn, Senja - In: Journal of business research : JBR 58 (2005) 9, pp. 1274-1284
Persistent link: https://www.econbiz.de/10006713782
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How does adaptability drive firm innovativeness?
Tuominen, Matti; Rajala, Arto; Möller, Kristian - In: Journal of business research : JBR 57 (2004) 5, pp. 495-506
Persistent link: https://www.econbiz.de/10006718785
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Rise of strategic nets — New modes of value creation
Möller, Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10007761581
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Organizing Marketing in Industrial High-Tech Firm: The Role of Internal Marketing Relationship - The development of internal marketing units and their coordination is a major chall...
Möller, Kristian; Rajala, Arto - In: Industrial marketing management : the international … 28 (1999) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10006296178