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Advertising Age - Data center
Ad Age Group <New York, NY>
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.
Persistent link: https://www.econbiz.de/10005843078
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Advertising agency-client relations : a strategic perspective
Michell, Paul - 1988
Persistent link: https://www.econbiz.de/10000742446
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Emperors of adland : inside the advertising revolution
Millman, Nancy - 1988
Persistent link: https://www.econbiz.de/10000749304
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl - 1984
Persistent link: https://www.econbiz.de/10000689840
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Forty years an advertising agent : 1865 - 1905
Rowell, George P. - 1985 - Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
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Papers of the American Association of Advertising Agencies : 1927
1985 - Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
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The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 266-281). 2008
Persistent link: https://www.econbiz.de/10003755928
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Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J. (contributor); King, Charles (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783559
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik; Busch, Marc L. - 2006
Persistent link: https://www.econbiz.de/10003276486