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Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe; Grosfeld-Nir, Abraham - In: Omega : the international journal of management science 36 (2008) 3, pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
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Der Ansatz von Werbeausgaben nach US-GAAP
Schreiber, Susanne - In: WPg : Kompetenz schafft Vertrauen 60 (2007) 14, pp. 601-606
Persistent link: https://www.econbiz.de/10003595649
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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans
Miller, Sylvia A.; Clinton, M. Suzanne; Camey, John P. - In: Journal of advertising research 47 (2007) 1, pp. 66-78
Persistent link: https://www.econbiz.de/10003609580
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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The impact of advertising in the US sweet confection market
Kitt, Janette; Sträter, Peter - In: Journal of advertising research 48 (2008) 1, pp. 22-29
Persistent link: https://www.econbiz.de/10003688968
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The sexual objectification of women in advertising : a contemporary cultural perspective
Zimmerman, Amanda; Dahlberg, John - In: Journal of advertising research 48 (2008) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10003688983
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Mutual fund advertising : should investors take notice?
Jones, Michael A.; Lesseig, Vance P.; Smythe, Thomas I.; … - In: Journal of financial services marketing : JFSM 12 (2007/08) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
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Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
Harben, Beth; Kim, So-yŏng - In: International journal of consumer studies 32 (2008) 1, pp. 88-98
Persistent link: https://www.econbiz.de/10003701048
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The economics of slotting contracts
Klein, Benjamin; Wright, Joshua D. - In: The journal of law & economics 50 (2007), pp. 421-454
Persistent link: https://www.econbiz.de/10003701161