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Private profits and public health : does advertising of smoking cessation products encourage smokers to quit?
Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - In: Journal of political economy 115 (2007) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10003521403
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A comparative study of Chinese and American advertising appeals and images
Lin, Carolyn A. - In: Economics and foreign investment in China, (pp. 151-161). 2007
Persistent link: https://www.econbiz.de/10003562290
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Measuring the effects of generic dairy advertising in a multi-market equilibrium
Balagtas, Joseph V.; Kim, Sounghun - In: American journal of agricultural economics 89 (2007) 4, pp. 932-946
Persistent link: https://www.econbiz.de/10003564413
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Voluntary funding for generic advertising using a provision point mechanism : an experimental analysis of option assurance
Messer, Kent D.; Kaiser, Harry M.; Poe, Gregory L. - In: Review of agricultural economics : RAE 29 (2007) 3, pp. 612-631
Persistent link: https://www.econbiz.de/10003564596
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Advertising regulation
Richards, Jef I.; Petty, Ross D. - In: The Sage handbook of advertising, (pp. 383-397). 2007
Persistent link: https://www.econbiz.de/10003570567
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Sold American : consumption and citizenship, 1890 - 1945
McGovern, Charles F. - 2006
Persistent link: https://www.econbiz.de/10003301636
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Effects of celebrity media exposure on box-office performance
Treme, Julianne - In: The journal of media economics 23 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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"This astounding car for $1500" : the year automobile advertising came of age
Schorman, Rob - In: Enterprise & society : the international journal of … 11 (2010) 3, pp. 468-523
Persistent link: https://www.econbiz.de/10008653178