Similar Search Results

Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans

Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168

Persistent link: https://www.econbiz.de/10009510675

Visual priming of pharmaceutical advertising disclosures : effects of a motivation factor

Wang, Alex - In: Corporate communications : an international journal 17 (2012) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10009545459

US and Thai advertising : a cross cultural analysis

Seitz, Victoria; Razzouk, Nabil Y.; Kaewmesri, Pasinee - In: Review of economic and business studies 4 (2011) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10009546242

Measuring the benefits to advertising under monopolistic competition

Boland, Michael A.; Crespi, John M.; Silva, Jena - In: Journal of agricultural and resource economics : JARE ; … 37 (2012) 1, pp. 144-155

Persistent link: https://www.econbiz.de/10009548668

Operations of online advertising services and publishers' option

Srinivasan, A.; Kwon, C. - In: Journal of the Operational Research Society : OR 63 (2012) 5, pp. 674-682

Persistent link: https://www.econbiz.de/10009548923

Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis

Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009549369

The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010

Hoy, Mariea Grubbs; Childers, Courntey Carpenter; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 257-290

Persistent link: https://www.econbiz.de/10009557908

Humor in der Werbung

Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008

Konsumenten werden heutzutage rund um die Uhr mit Werbung konfrontiert. Aufgrund der damit einhergehenden … Risiken des Einsatzes von humorvoller Werbung analysiert. Die Wirkungen von Humor, d.h. die Beurteilung und Verarbeitung … von Humor in der Werbung sowie die kritische Betrachtung von Beispielen aus der Praxis sollen dem Leser einen Einblick in …

Persistent link: https://www.econbiz.de/10009521424

Patterns of price endings used in US and Japanese price advertising

Schindler, Robert M. - In: International marketing review 26 (2009) 1, pp. 17-29

Persistent link: https://www.econbiz.de/10009522658

You get a book! : demand spillovers, combative advertising, and celebrity endorsements

Garthwaite, Craig L. - 2012

Persistent link: https://www.econbiz.de/10009523347