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Feeling ambivalent about going green : implications for green advertising processing

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Understanding the memory effects in pulsing advertising

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Drops in the glass : the influence of alcohol advertising on young adults

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Prescription drug advertising and drug utilization : the role of Medicare Part D

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Menthol cigarette advertising and cigarette demand

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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

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Endorser's attributes and its influence on attitude towards celebrity endorsement

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Build it, buy it or both? : rethinking the sourcing of advertising services

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internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …

Persistent link: https://www.econbiz.de/10011305238