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The roles of marketing, product quality and price competition in the growth and composition of the US anti-ulcer drug industry
Berndt, Ernst R.; Bui, Linda T. M.; Reiley, David H.; … - 1994
Persistent link: https://www.econbiz.de/10013416735
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Metrics to value R&D : an annotated bibliography
Hauser, John R. - 1996
Persistent link: https://www.econbiz.de/10000957473
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New developments in product-line optimization
Hauser, John R. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Research, development, and engineering metrics
Hauser, John R. - 1997
Persistent link: https://www.econbiz.de/10000977776
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Agendas and consumer choice
Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Phenomena, theory, application, data, and methods all have impact
Hauser, John R. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 7-9
Persistent link: https://www.econbiz.de/10011637137
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The house of quality
Hauser, John R. - In: Harvard business review : HBR 66 (1988) 3, pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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Defensive marketing strategies
Hauser, John R.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10003709030