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Consumer behaviour
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Hauser, John R.
194
Urban, Glen L.
119
Toubia, Olivier
18
Liberali, Guilherme
16
Hauser, John
15
Simester, Duncan I.
12
Braun, Michael
11
Dzyabura, Daria
11
Staelin, Richard
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Dahan, Ely
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Shugan, Steven M.
10
Wernerfelt, Birger
10
Griffin, Abbie
9
Timoshenko, Artem
8
Carr, Scott
7
Hess, James
7
Kahn, Barbara
7
Simester, Duncan
7
Sultan, Fareena
7
Weinberg, Bruce D.
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Roberts, John H.
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Berndt, Ernst R.
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Burnap, Alex
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Garcia, Rosanna
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Clausing, Don
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Hauser, John Richard
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Kalyanaram, Gurumurthy
4
Shugan, Steven
4
Silk, Alvin J.
4
Wernerfelt, Birger.
4
Wisniewski, Kenneth J.
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Bart, Yakov
3
Cochran, James J.
3
Ding, Min
3
El Kihal, Siham
3
Erdem, Tülin
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Evgeniou, Theodoros
3
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3
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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14
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From Little's law to marketing science : essays in honor of John D.C. Little
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1
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ECONIS (ZBW)
123
RePEc
100
OLC EcoSci
52
USB Cologne (EcoSocSci)
7
EconStor
5
USB Cologne (business full texts)
1
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31
The roles of marketing, product quality and price competition in the growth and composition of the US anti-ulcer drug industry
Berndt, Ernst R.
;
Bui, Linda T. M.
;
Reiley, David H.
; …
-
1994
Persistent link: https://www.econbiz.de/10013416735
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32
Metrics to value R&D : an annotated bibliography
Hauser, John R.
-
1996
Persistent link: https://www.econbiz.de/10000957473
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33
New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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34
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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35
Research, development, and engineering metrics
Hauser, John R.
-
1997
Persistent link: https://www.econbiz.de/10000977776
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36
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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37
Phenomena, theory, application, data, and methods all have impact
Hauser, John R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10011637137
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38
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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39
Unstructured direct elicitation of decision rules
Ding, Min
;
Hauser, John R.
;
Dong, Songting
;
Dzyabura, Daria
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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40
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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